Product Development process

New product development is a process of taking a product from idea conception to market.

The process sets out a series of stages that new products typically go through, beginning with idea and concept generation, and ending with the product's introduction to the market.

Occasionally, some of the stages overlap or vary depending on the nature of the business.

Product functionality plan and engineering

Industrial designers and Engineering dept.

Our Industrial Design team Turns Ideas Into successful Product.

From initial concept to final product design and material selection, our industrial designers validate and refine designs to arrive at innovative solutions without infringe other exist designs. We balance logic and functionality with creativity and overall aesthetic in all our product designs. During the design process, collaboration is key. We will work hand-in-hand with our engineering team to make sure that your product is manufacturable and will meet functional and user needs before releasing final designs.

Product Strategy

Our In-depth Research & Analysis at product strategy stage will be saves You time and money.
We work with you from the beginning of your idea, creating a suit product strategy to fits to your unique needs. Using our experience of proven methodologies, we uncover product and market insights that will help you make informed decisions throughout the entire product development process. Our design research, testing and validation is the guide to crafting the ideal product development strategy for each and every project.

Product Prototype and Mock-up

When it comes to high-quality prototypes, there’s no one better for the job than our experienced product development team together with our Partners. We are able of rapidly create functional, highly aesthetic and refined product prototypes using our in-house team and equipment, regardless of the stage of your idea.
Creating prototypes is to help you make informed product decisions.
We can build workable prototypes that will impress your Clients.

Tooling

Tooling plan, development and high quality tooling producing

Six Main Key Phases of product & service development

1. Idea Generation:

A new idea is often the basis for starting up a business. Many entrepreneurs spot a gap in the market and start businesses that provide a product or service that fills it. Others come up with ways to improve an existing product.

The development of a new product or service usually starts with an initial idea. There are many ways to come up with an idea. To begin with, you can ask yourself the following questions:

Is there a gap in the market in the industry that you currently work in?
Are there gaps in your existing product range?
Are you aware of any weaknesses in existing products which you may be able to address?
Can you adapt, modify or improve your existing products?
Can you use customer's feedback to enhance your existing products or services?
Can you identify a need for a particular service or product that nobody else provides?

Generating a good product or service idea is your starting point in any new product or service development.

2. Idea Evaluation:

Filtering out any ideas not worth taking forward.

Successful new product development starts with identifying good product or service ideas. Each idea will have to be carefully evaluated to determine which are worth pursuing and which should be discarded.

When screening or evaluating your ideas, it might help to assess them against an objective set of criteria. For example, the criteria may include:

the needs of your market and your customers.
details of your customer behaviours and expectations.
the affordability of your idea, including resources needed for research and development.
the technical feasibility of your idea.
the market potential of your idea.
the profitability of your idea and the return on investment.
relevancy and desirability of your new products or product improvements.
your competition and their existing products.

You may also want to consider doing a SWOT analysis for each of your ideas to identify their strengths and weaknesses.

Once you have filtered viable ideas, take time to refine them further to maximise their chances of success.

3. Concept Definition:

Considering specifications such as technical feasibility, product design and market potential.The key to successful research and development (R&D) is conducting extensive market research. This is essential as it helps you to identify and understand the needs of your customers and, ultimately, develop better products or services.

How to identify market need?

To determine if there is a market or demand for your product or service, ask yourself the following questions:

Does it satisfy or create a market need?
Will it outlive passing trends or capitalise on the trend before it dies away?
Is it unique, distinct or superior to those offered by competitors?
What competition will it face - direct or indirect, local, national or global?
Will the market want your product or service at a realistic price?
Can you identify potential customers?
Will your product be safe for public use and comply with relevant laws and regulations?

Market research plays an important role in answering many of these questions and increasing your chances of success.

Be as thorough in your research as possible, as mistakes made at this stage of development could prove costly later on. The more information you have, the better you will be able to understand your potential customers, the marketplace and how your product fits in.

When conducting market research, remember to consider not only the needs of your customers, but also the needs of other parties such as retailers or distributors.

4. Strategic Analysis.

Ensuring your ideas fit into your business' strategic plans and determining the demand, the costs and the profit margin.

5. Product development and testing.

In this Phase we Create a prototype product or pilot service.

Concept development and testing is a crucial stage in the new product or service development. It takes place early on in the process and helps to identify key perceptions, user needs and wants associated with the product or service.

What is concept development?

Concept development involves coming up with a detailed description of an idea, explained from the perspective of your customer. A concept typically highlights the best features of the proposed solutions in terms of:

Convenience.
Usability.
Quality.
Functionality.
Performance.
Price.
Values
Experience

When developing a new product or service, it is common to work with a large number of concepts and only develop the select few that show the most promise results.

A new product concept is basically a blueprint for your idea. When developing a new product concept, you should:

describe it from your point of view
list features and benefits of your product that may appeal to end user.
research and determine your target audience.
conduct focus groups and thorough market research.
consider resources required for designing, manufacturing and delivering the product.

Once you develop your product concept, you should test it rigorously with your intended customers to determine its viability.

What is concept testing?

Concept testing is a process that helps you assess the customer reaction to your proposed product or service prior to introducing it to the market. It typically involves conducting surveys with a group of potential users rating one or more of the statements relating to the concept. For example, you may want to use concept testing to find out:

Are they interested in the product?
How much do they like the product?
How desirable do they find the product’s features?
What features do they like most/least?
How well would the product compare to other brands or similar product?
What price point would they find appealing?
What would they like to change about the product?

You may want to present several different concepts to determine which ones the customers find most desirable.

Developing a product concept may take time, but it is extremely important for the success of your project to define your concept clearly, test it rigorously and avoid making assumptions about the product's feasibility.

Concept testing will help you evaluate objectively which product ideas are likely to yield the best results. It may also help you to:

Estimate the concept market Potential.
Prove the viability of the concept.
Eliminate poor concepts.
Identify features that customers find most desirable.
Develop and further test your prototypes.
Segment your potential customer base.
Identify the appropriate price point and position for your product.
Estimate sales and potential return on investment.

Remember that concept development and testing is only one of the steps involved in the new product or service development. For an overview of all the stages.

6. Market testing.

Modifying the product or service according to customer, manufacturer and support organisations' feedback. This involves deciding the best timing and process for piloting your new product or service. See how to test the market reaction.

Good Luck!!